Why you need videos
THE VIDEO EXPERIENCE
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Videos are easier to process compared to text.
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A recent survey* showed two-thirds of respondents prefer to learn about a product/service from a video.
CONSUMER BEHAVIOUR
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68% of Singapore's 4.92 million Internet users watch online videos every day.**
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Time spent viewing online video has grown at a rapid global rate of 32% a year between 2013 and 2018, with a forecast of up to 100 minutes daily in 2021.***
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In 2019, Facebook video posts achieved higher engagement rates than photo posts.**
BUSINESS OUTCOMES
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In 2019, 88% (vs 33% in 2015) of surveyed marketers said video gave them a positive ROI.*
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95% said video helped increase user understanding of their product or service.*
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Online video is the fastest-growing digital channel by advertising spend, with a 16.5% annual growth forecasted between 2019 and 2022.**
Sources:
*wyzowl.com/video-marketing-statistics-2020/
**techinasia.com/singapore-social-media-stats
***zenithmedia.com/online-video-viewing-to-reach-100-minutes-a-day-in-2021/